Are we missing a huge opportunity in general trade?
August 19th, 2011 | 
Author: Article by Toby Desforges
We find that consumer goods organizations commonly separate channels into two overarching categories: modern trade and general trade. In some organizations, modern trade is represented by those retail outlets that reflect the contemporary image of a store: closed front, windows, air conditioning, organized aisles and checkouts, and the like.
We
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